EstateOS vs Rex Software
Best AU sales CRM, full workflow automation, portal integrations
TL;DR
Rex is the incumbent sales CRM for mid-size Australian agencies with mature REA and Domain integrations. EstateOS targets boutiques and solos who need published pricing, native PM, AI drafts with human review, and modern client portals — without per-seat quote cycles.
Rex Software pricing
~$165-350 per user / month, quote-based
EstateOS pricing
Per agency, published on /pricing
Decision guide
When each option fits
Choose Rex Software if…
- You are a 20+ agent sales office already deep in Rex workflows and integrations.
- Live REA and Domain portal push today is non-negotiable and you will not export copy manually.
- Property management runs in a separate tool and you do not need unified sales + PM.
- Enterprise Rex pricing and account management already fit your budget.
Choose EstateOS if…
- You want per-agency pricing published on /pricing before talking to sales.
- Sales and PM should share contacts, properties, and compliance calendars.
- After-hours enquiries need draft replies your team approves — not a dead inbox.
- Vendor, landlord, tenant, and tradie portals should be native and mobile-first.
Strengths and gaps
An honest read
Where Rex Software is strong
- Mature workflow automation and pipelines
- Solid REA and Domain portal integrations
- Established user base across mid-large agencies
Where the gaps are
- Complex for small and solo agencies
- Opaque, quote-based pricing
- AI announced for 2026; architecture details not yet public.
- No native client portals for vendors, landlords, tenants, tradies
- No native after-hours lead response
- Routine inspection and bond lodgement workflows weak
Side by side
Detailed comparison
| Capability | Rex Software | EstateOS |
|---|---|---|
| Transparent pricing | Quote-based, opaque | Published per-agency tiers on /pricing |
| AI listing copy | Announced 2026; details TBD | Native drafts — staff approve before use |
| After-hours lead response | Manual / third-party | AI draft in inbox — staff approve before send |
| Vendor / landlord portals | Limited | Native, branded, mobile-first |
| Tenant portal | Not standard | Native, WCAG 2.2 AA |
| Routine inspections | Limited | State-aware scheduler + voice-to-report |
| Bond lodgement packs | Not available | All 8 AU state authorities |
| Trade PWA | Not available | PWA with verified directory |
| Prompt registry — improvements without releases | Hardcoded | Versioned, hot-swappable |
AI comparison
Drafts your team approves — not auto-send
Rex Software
Rex has announced AI features for 2026; public detail on review workflows and versioning is still limited.
EstateOS
Listing copy, vendor updates, inspection reports, and after-hours drafts are AI-assisted from day one — every output labelled until an agent approves.
Human-in-the-loop
Nothing reaches buyers, vendors, landlords, tenants, or tradies until your staff review and send. Client-facing endpoints block unreviewed AI content. See /responsible-ai for the full model.
Read our Responsible AI policyAustralia
Built for AU agencies
- State-aware routine inspection frequencies and bond authority packs for all eight jurisdictions.
- Section 32 (VIC) and Form 1 (SA) contract drafts from disclosures already in the platform.
- Australian data residency target: ap-southeast-2 (Sydney) for agency data in v1.
- Listing copy drafts REA and Domain variants — you approve and export until partner-agreement syndication ships.
Migration
Switching from Rex Software
Most Rex agencies cut over in one to two weeks with CSV import, parallel trial, and PM hand-holding on the first portfolio run.
- Export properties, contacts, listings, and active tenancies from Rex.
- Import via EstateOS Rex CSV pipeline; validate IDs with your team.
- Run EstateOS in parallel for one campaign cycle while Rex stays live.
- Switch portals and staff logins; decommission Rex when sign-off is complete.
FAQ
Common questions about switching from Rex Software
Honest answers about pricing, migration, AI review, and what EstateOS includes today.
- Is EstateOS cheaper than Rex per agent?
- EstateOS uses per-agency tiers with published caps, not quote-only per-seat pricing. Compare your Rex seat count and add-ons against Solo or Small on /pricing — many boutique agencies pay less overall.
- Does EstateOS publish listings directly to REA or Domain?
- No live one-click syndication in v1. AI drafts REA, Domain, and social variants; your team approves and exports or copies into your existing Rex portal workflow until partner agreements are in place.
- Can we migrate from Rex without losing CRM history?
- CSV importers cover contacts, properties, and listings. We run a parallel trial window so your team validates data before Rex is turned off — typical cutover is one to two weeks.
- Does EstateOS replace Rex for property management?
- Yes for agencies that run sales and PM together. EstateOS includes PM workflows, portals, and compliance calendars Rex does not cover natively.
Switch to EstateOS
30-day free trial overlap with your existing tool. PM hand-holding through your first portfolio run. CSV importers for every major incumbent.