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Comparison

EstateOS vs Rex Software

Best AU sales CRM, full workflow automation, portal integrations

TL;DR

Rex is the incumbent sales CRM for mid-size Australian agencies with mature REA and Domain integrations. EstateOS targets boutiques and solos who need published pricing, native PM, AI drafts with human review, and modern client portals — without per-seat quote cycles.

Rex Software pricing

~$165-350 per user / month, quote-based

EstateOS pricing

Per agency, published on /pricing

Decision guide

When each option fits

Choose Rex Software if…

  • You are a 20+ agent sales office already deep in Rex workflows and integrations.
  • Live REA and Domain portal push today is non-negotiable and you will not export copy manually.
  • Property management runs in a separate tool and you do not need unified sales + PM.
  • Enterprise Rex pricing and account management already fit your budget.

Choose EstateOS if…

  • You want per-agency pricing published on /pricing before talking to sales.
  • Sales and PM should share contacts, properties, and compliance calendars.
  • After-hours enquiries need draft replies your team approves — not a dead inbox.
  • Vendor, landlord, tenant, and tradie portals should be native and mobile-first.

Strengths and gaps

An honest read

Where Rex Software is strong

  • Mature workflow automation and pipelines
  • Solid REA and Domain portal integrations
  • Established user base across mid-large agencies

Where the gaps are

  • Complex for small and solo agencies
  • Opaque, quote-based pricing
  • AI announced for 2026; architecture details not yet public.
  • No native client portals for vendors, landlords, tenants, tradies
  • No native after-hours lead response
  • Routine inspection and bond lodgement workflows weak

Side by side

Detailed comparison

CapabilityRex SoftwareEstateOS
Transparent pricingQuote-based, opaquePublished per-agency tiers on /pricing
AI listing copyAnnounced 2026; details TBDNative drafts — staff approve before use
After-hours lead responseManual / third-partyAI draft in inbox — staff approve before send
Vendor / landlord portalsLimitedNative, branded, mobile-first
Tenant portalNot standardNative, WCAG 2.2 AA
Routine inspectionsLimitedState-aware scheduler + voice-to-report
Bond lodgement packsNot availableAll 8 AU state authorities
Trade PWANot availablePWA with verified directory
Prompt registry — improvements without releasesHardcodedVersioned, hot-swappable

AI comparison

Drafts your team approves — not auto-send

Rex Software

Rex has announced AI features for 2026; public detail on review workflows and versioning is still limited.

EstateOS

Listing copy, vendor updates, inspection reports, and after-hours drafts are AI-assisted from day one — every output labelled until an agent approves.

Human-in-the-loop

Nothing reaches buyers, vendors, landlords, tenants, or tradies until your staff review and send. Client-facing endpoints block unreviewed AI content. See /responsible-ai for the full model.

Read our Responsible AI policy

Australia

Built for AU agencies

  • State-aware routine inspection frequencies and bond authority packs for all eight jurisdictions.
  • Section 32 (VIC) and Form 1 (SA) contract drafts from disclosures already in the platform.
  • Australian data residency target: ap-southeast-2 (Sydney) for agency data in v1.
  • Listing copy drafts REA and Domain variants — you approve and export until partner-agreement syndication ships.

Migration

Switching from Rex Software

Most Rex agencies cut over in one to two weeks with CSV import, parallel trial, and PM hand-holding on the first portfolio run.

  1. Export properties, contacts, listings, and active tenancies from Rex.
  2. Import via EstateOS Rex CSV pipeline; validate IDs with your team.
  3. Run EstateOS in parallel for one campaign cycle while Rex stays live.
  4. Switch portals and staff logins; decommission Rex when sign-off is complete.

FAQ

Common questions about switching from Rex Software

Honest answers about pricing, migration, AI review, and what EstateOS includes today.

Is EstateOS cheaper than Rex per agent?
EstateOS uses per-agency tiers with published caps, not quote-only per-seat pricing. Compare your Rex seat count and add-ons against Solo or Small on /pricing — many boutique agencies pay less overall.
Does EstateOS publish listings directly to REA or Domain?
No live one-click syndication in v1. AI drafts REA, Domain, and social variants; your team approves and exports or copies into your existing Rex portal workflow until partner agreements are in place.
Can we migrate from Rex without losing CRM history?
CSV importers cover contacts, properties, and listings. We run a parallel trial window so your team validates data before Rex is turned off — typical cutover is one to two weeks.
Does EstateOS replace Rex for property management?
Yes for agencies that run sales and PM together. EstateOS includes PM workflows, portals, and compliance calendars Rex does not cover natively.

Switch to EstateOS

30-day free trial overlap with your existing tool. PM hand-holding through your first portfolio run. CSV importers for every major incumbent.